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Why are website statistics important |
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Running a
website without good statistics is like driving a car without a
dashboard - yet many website owners only get access to very basic
statistical information. If you have lots of visitors but not many
enquiries you know you have a usability issue in your site - on the
other hand, if your visitors are low it's time to look at suitable
marketing strategies to drive traffic to the site.
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The
statistics will tell you about numerous aspects of your traffic - the
number of (returning) visitors to your site, and how visitors surf
through your pages - where users enter the site and where they exit it
as well as the amount of time they remained on your site - you can see
the information they put into search engines to find you, the country
they came from and lots more.
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The level of traffic
statistics we provide are marketing gold-dust. You can use the data to
make informed decisions about future site developments, and can even
get information on the amount of traffic you get from adverts you place
on other websites.
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